My media product focuses on one particular social group from the age of 15-21; which are the social group "townies". I done this by considering mise-en-scene and camera angles. in order to approach my audience I had to consider language so I approached them in the language that they would understand. I gave my magazine a more urban street name "FLEXIN" this would grab my audience attention as they can relate on the language. I also had to think about the mode of address. I used slang. because my target audience speak in these manners it was only appropriate for me to write like that.
I have represented social groups through mise-en-scene .Because my target audience are aged 15/21 I had to consider the things that they will wear, colours and font and many more. I used models that will be ideal for the reader such as people roughly around their age.
The social groups " townies" comes across as having attitude which makes them seem more important then most people. I showed this by using a high angle shot which shows his power and importance.
However I also had to consider about the people that don't so it's a balanced formal and informal.working urban social group. From the age of 15 to 21. It focus on to all range of class such as middle class and lower class. .
I targeted them by using females as my contents page. I also targeted them by making my idol reader a female. My magazine also represents both genders as the front cover has a young female holding a light bulb.
Ethnicity is more baised on black Africans through my model. My magazine consists models from different type of back grounds such as black Caribbean and black African.
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